First impressions matter and in hospitality, your “front door” isn’t the one with the welcome mat and fresh flowers. It’s your brand.
From the moment a guest Googles you to the second they hit “Book Now,” they’re stepping into your digital front door, your website, social media, booking platforms, email campaigns, and even your Google profile. Every step should feel intentional, on-brand, and part of the same guest experience.
What We Mean by “Cohesive Brand”
A cohesive brand is more than just a logo on your homepage. It’s your colours, fonts, tone of voice, visuals, and overall vibe working together across every channel. Whether a guest finds you on Instagram, TripAdvisor, or at a trade show, they should instantly recognize your resort’s personality and story.
Here are some good Ontario resort examples: Example 1, Example 2, Example 3, Example 4
Why It Matters
Guests want to feel confident in their choice before they book. When your brand is consistent everywhere:
- They know they’re looking at the same resort (no surprises)
- You build trust before the first click to book
- Your marketing feels professional, not pieced together
The opposite? Mismatched logos, clashing colours, a formal tone on your site but casual captions on social. That inconsistency quietly says, “We’re not paying attention to the details.”
The Building Blocks of Brand Cohesion
- Colours & Typography: Choose a palette and fonts that reflect your personality and use them consistently.
Example: A modern resort might lean into clean, minimal fonts with bright, airy colours. A heritage inn might prefer classic serif fonts and a palette of warm, natural tones. - Logo Usage: Keep logo style, proportions, and quality the same everywhere.
Example: Have a full-colour version for print and a simplified version for social media avatars, ensuring each is used appropriately. - Copy & Voice: Make your tone feel like it’s coming from the same host, whether it’s a web page, Instagram caption, or newsletter.
Example: A family-focused resort might use friendly, inviting language, while a luxury spa might adopt a calm, refined tone. - Photography & Video: Fresh visuals aligned with your colour palette and style.
Example: A lakeside retreat could showcase natural light and soft, earthy imagery, while an adventure-focused lodge might use high-contrast, action-oriented shots. - Social Strategy: Consistent content themes, posting style, and engagement approach.
Example: Share behind-the-scenes staff stories weekly, seasonal highlights each month, or guest-generated content — all presented in a style that matches your brand’s tone and look.
Turning Cohesion into Bookings
A cohesive brand creates a smooth “digital tour” for guests:
- They see your ad or social post -> it’s instantly recognizable
- They click through to your website -> same colours, tone, and energy
- Photos, video, and copy match the promise in your marketing
- They book -> because every touchpoint built confidence
The Bottom Line
Your digital front door is open 24/7 and guests notice every detail. When your colours, typography, logo, voice, social strategy, and visuals all work together, you don’t just look good, you look trustworthy.
At Jib, we help resorts build brands that feel consistent, confident, and unmistakably theirs.
Whether you need a full rebrand, a website refresh, or new visuals to tie it all together, we make sure your digital front door is always ready to welcome guests. Ready to talk? We’d love to connect. Email us today – or explore ResortWebsites.ca.
Your Resort Website Refresh Starts Here.
