Vi-LUX cellular PVC trim & mouldings turned to jib to help them develop brand awareness in the highly competitive US home builder market. A series of 1/3 page print ads and digital media were developed to promote the “Frame Your Best Work” concept. The ads ran in various trade magazines targeting the building supply market with the intention of generating interest and potential distribution. Email sponsorship with the same publisher was also prescribed and can be a great way to associate your brand with relevant content and connect with an attentive, targeted audience.