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The Importance of storytelling in marketing

The Importance of storytelling in marketing

Apr 12, 2013 — < 1 min read
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The Importance of storytelling in marketing

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David Shephard

— Founder & Managing Director

David Shephard is the Managing Director of Jib, a creative agency specializing in strategy, design, and B2B marketing for sustainable infrastructure and the built environment. A longtime advocate for renewable energy, he co-created Canada’s first portable solar generator and continues to champion carbon-friendly solutions, including mass timber and offsite construction.